Visual thinking

Visual communication is crucial to think, share, and read information. When vocabulary falls short graphics can accelerate the expression of ideas, reveal undetected patterns, or simply generate a aesthetic experience. While visual communication is a constant element present in all the phases of my projects, I have also had the opportunity to explore the power of visuals through formal graphic design projects. This page shows a collection of some of them.

Philocaly

Brand & style development for Philocaly, a mexican hydrolized collagen brand focused of beauty food, under the value of the love for beauty from within. The project included naming, brand and style guide (logotype, color palette, guidelines, etc.), and packaging development.

Brief

Clavelina is a startup company run by Natalia Félix. They produce and sell homemade honey.

They’re deeply aware of the importance of bees in the world. Their goal is to create consciousness about it while protecting these endangered species.

Logo specifications

Brand manual

Liquid honey packaging

Honey Powder Packaging

Social Media

Clavelina

Branding and packaging development for a honey startup.

Brief

Six months after I joined the association of Industrial Design Students at my campus, we decided to rebrand and rename it. The voted name was SODA, an acronym that stands for Society of Anonymous Designers in Spanish. We made a contest between the members to find the new design.

Something flexible and attention grabbing was needed. Nothing gender or age based. A logo that could evolve with the group.

Skull made by Kimberley Orozco to showcase the essence of SODA.

SODA

Brand development for the society of anonymous designers.

1410_Interresidencias_Foto principal.jpg

The Brief

Interresidencias is a national event organized by the group of students in residence that reunites foreign students from all university campus to compete in sports and have fun through activities.

The message

Students in these groups live away from their families so they make their roommates their family.

But it’s hard living together because they are all very different and unique, so it should celebrate that diversity in the union.

The concept

Alone, every color is beautiful and unique, but it’s not until they’re blended that their true magic reveals.

The same happens with people.