mitsuelisa | Strategic and Industrial Designer
Mexican Strategic and Industrial Designer
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Tothom

Strategy & Management

Bussiness design for a Strategic Design and Creative Methodologies Startup

Tothom

Tothom

I was invited by a good friend and designer to join a new business idea. Together, with 4 different creatives, we shaped the vision and structure. Since we were all creatives we decided to take a Lean Business Workshop to fill in the gaps about finances and process standardization. As we took the course we validated our value proposition and refined our model until it evolved into a design lab, where workshops, toolkits and guided consulting about creative methodologies and strategic design were offered, specializing in Design Thinking and Service Design. We gave 5 different workshops to more than 100 people, including students, marketers, entrepreneurs, and housewives.The results, market demand, and opportunities were beyond our expectations. Creative methodologies are great to help business but they’re even greater as a business themselves.

Crash Course!

Crash Course!

Workshop with 80+ high school students about developing a service that promotes reading and education. 

Dark Horse Prototypes

Dark Horse Prototypes

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Sharing our toolkits

Sharing our toolkits

During the crash course we helped them fill in a Start Point project sheet, a Service Journey Map and finally a Pitch Sheet.

 

Co-creation Session

Co-creation Session

As a twist to the traditional focus group, a marketing research agency requested us to develop a way to get better insights and undiscovered opportunities about Security in the city. We worked with housewives and with 5 different techniques to gather, share and present data and experiences we came up with two proposals to increse security and reduce risks. The resulting document of insights and the Co-creation Session proposals was handed to the government. But the participants of the session had the most fun.

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Idea generator

Idea generator

Conference about tools for idea generation for university students who had to come up with an original and innovative event to fundraise money for a children's foundation.

Kick-off

Kick-off

To validate our business idea and start spreading the word a Kick-off free event was offered to entrepreneurs, students and professionals. Here we explianed the basics of Design Thinking and how they could impact their business, projects or ideas.