mitsuelisa | Strategic and Industrial Designer
Mexican Strategic and Industrial Designer
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SODA

Graphic & Communication

Brand development for the society of anonymous designers.

Brief

Brief

Six months after I joined the association of Industrial Design Students at my campus, we decided to rebrand and rename it. The voted name was SODA, an acronym that stands for Society of Anonymous Designers in Spanish.  We made a contest between the members to find the new design.

 Something flexible and attention grabbing was needed. Nothing gender or age based. A logo that could evolve with the group.

Something flexible and attention grabbing was needed. Nothing gender or age based. A logo that could evolve with the group.

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 Skull made by Kimberley Orozco to showcase the essence of SODA.

Skull made by Kimberley Orozco to showcase the essence of SODA.