mitsuelisa | Strategic and Industrial Designer
Mexican Strategic and Industrial Designer
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Interresidencias

Graphic & Communication

Identity development for national event.

The Brief

The Brief

Interresidencias is a national event organized by the group of students in residence that reunites foreign students from all university campus to compete in sports and have fun through activities.

The message

The message

Students in these groups live away from their families so they make their roommates their family.

But it’s hard living together because they are all very different and unique, so it should celebrate that diversity in the union.

The concept

The concept

Alone, every color is beautiful and unique, but it’s not until they’re blended that their true magic reveals.

The same happens with people.

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Logo development

Logo development

The lamb is the animal of the university and the lion is the animal of the city hosting the event.

Logo

Logo

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Applications

Applications

A brief glimpse of the 10+ designs developed including signaling, games, and stationary.

The result

The result

More than 200 students came from all over the country and mixed with other colors and students.

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Canvas

Canvas

A large canvas ad was placed at the center of the campus. Here’s my picture with it.

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